Landlords, How Do you Advertise Rental Property?

By E-Renter Tenant Screening
Posted on April 8, 2011 under Landlord Tips, Marketing for Landlords | Be the First to Comment

How a landlord advertises rental property is the first step in signing a lease with the best possible tenant. If you want a tenant who pays rent on time, takes care of your property and doesn’t cause any trouble, you can start that process when you place your ads.

What to Include in a For Rent Ad

First you have to decide the basics: how much rent you’ll charge, the length of the lease, how many people your rental unit can accommodate, whether pets will be allowed and the requirements tenants must meet to qualify for a lease.

Once you’ve determined these factors, you can write your ad. Include the following:

• Number of bedrooms and bathrooms.
• Location.
• Special features, like hardwood floors, washer and dryer, water view, or proximity to trails or parks.
• Size and type of pets allowed, if any.
• Website to view photos and find additional information.
• How to contact you. Include a mobile number.
• The rent, security deposit and any other requirements that will help you screen out less-than-desirable tenants. For example, let readers know up front that you will be ordering tenant credit checks and background checks on all applicants.

What not to include:
Any language that can be considered discriminatory. Don’t mention that your rental unit is best for singles, families, elderly, young people, or those of a certain religion. Even mentioning that it’s located near a church can be interpreted that you expect to rent to church-goers.

Once you’ve placed the ad, try not to allow calls to roll to voice mail. People are impatient these days and may not leave a message or call you back.