Advertising Rental Property – Part I

There are numerous ways one can advertise rental property, however, the manner you advertise in depends solely on the defining characteristics of a particular property, location, budget, and whether a landlord is in a tearing hurry to rent out. A fatal combination of the following advertising methods seems to be popular, and used by many landlords and property managers to get the best results.

1. Rental Signs, such as ‘For Rent’ is the most common method of advertising, and the sigh is usually, prominently placed in front of a building or displayed in one of the windows facing the street traffic. A good method, it works particularly well in areas where there is a lot of traffic past the building, both foot and cars, and if the building is as well-maintained and attractive as the rental unit. The second factor is important, because if you have attractive apartments e.g. large, spacious, airy, clean with a new lick of paint, while the exterior of the building needs to be painted, or the lawns, car parks, are littered, nor does the neighbourhood do justice to your diamond in the rough, then other advertising methods should be used so as not to mislead or discourage interested renters.Everyone knows advertising in the newspaper is as traditional as ‘For Rent’ rent signs; however, there is an advantage to it, as your ad. Has a wider reach when the newspaper has an online version and you ad. can be viewed by prospective tenants over the Internet, as well. Newspaper ads work best in those papers that carry many residential listings.

   In order, to produce the pool of prospective tenants that you want, try and target your ads, meaning if you like to rent to college students, then your best bet is to place your advertisement in the campus newspaper or housing office. However, play it safe by also listing in a newspaper of general circulation, as you might inadvertently invite a fair housing claim if you advertise only in a particular foreign-language newspaper.

That apart, landlords should make themselves cognisant with all rules and regulations before drafting tenancy leases or rental agreements. They must also take all necessary precautions, such as, tenant screenings, background checks on prospective tenants, including making certain all rental lease clauses are adhered to, as insurance for a litigation free landlord / tenant relationship. A simple click of the mouse and any landlord or property manager can visit www.e-renter.com for their tenant screening and background check services. www.e-renter.com, the best tenant screening agency in America!